The wealth and revenues of the over 65's in Europe is over €3tr.
The 50+ age group has more discretionary income than any other demographic.
Declared revenues of the over 65's in Ireland is €6.6bn.
The over 50's account for 75% of the wealth in the EU and account for half of all consumer spending.
Despite their wealth and level of consuming spending only 10% of marketing campaigns target the over 50's.
The over 50's market will be 1/4 of the worlds population by 2015
Across Europe, over 50s are joining gyms at a faster rate than any other age group.
Please direct all general enquiries to Gareth Wescott:
Gareth Wescott
Email: gareth@ageingwellnetwork.ie
Telephone: +353 (1) 612 7040
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