"I loved the conference - it was the most upbeat, positive and therefore stimulating event I have been to in years -no mean achievement"
Carolyn Odgers, Director of Strategy, Chemistry
Did You Know?
The wealth and revenues of the over 65's in Europe is over €3tr.
The 50+ age group has more discretionary income than any other demographic.
Declared revenues of the over 65's in Ireland is €6.6bn.
Did You Know?
The over 50's account for 75% of the wealth in the EU and account for half of all consumer spending.
Despite their wealth and level of consuming spending only 10% of marketing campaigns target the over 50's.
Did You Know?
The over 50's market will be 1/4 of the worlds population by 2015
Across Europe, over 50s are joining gyms at a faster rate than any other age group.
News
Please direct all media enquiries to gareth@ageingwellnetwork.ie Irish Times: Technology for the elderly maturing
Irsh Independent: Is your business missing the opportunity to turn silver into gold?
Irish Times: Advertisers' approach to the older market still in its infancy
Irish Times: Over- 50's market a challenge – Cowen
Irish Times: Silver market a gold mine for businesses
Sunday Business Post: Casting a fresh eye over the older market
RTE Radio One: The Business Show
Irish Times Business Podcast: Episode 5
