"I loved the conference - it was the most upbeat, positive and therefore stimulating event I have been to in years -no mean achievement"
Carolyn Odgers, Director of Strategy, Chemistry
Did You Know?
The wealth and revenues of the over 65's in Europe is over €3tr.
The 50+ age group has more discretionary income than any other demographic.
Declared revenues of the over 65's in Ireland is €6.6bn.
Did You Know?
The over 50's account for 75% of the wealth in the EU and account for half of all consumer spending.
Despite their wealth and level of consuming spending only 10% of marketing campaigns target the over 50's.
Did You Know?
The over 50's market will be 1/4 of the worlds population by 2015
Across Europe, over 50s are joining gyms at a faster rate than any other age group.
Sponsors
The Business of Ageing Partnership is a not-for-profit organization, so their ambition is solely to produce a compelling conference that will give you the answers on how to add value to your business by including the ever growing 50+ market in your strategy.
Why Sponsor
Intel Health - "The rapid ageing of the world's population brings both challenges and opportunities. Intel is supporting this conference because we believe that by innovating new products & services with older people in mind, and inspiring others to realize the opportunity of this fast growing market segment, we can turn challenges into economic opportunities for Ireland."
Niamh Scannell - Intel Health, European Manager Product Research and Innovation Digital Health Group & Industry Director, TRIL Centre
Partners
Why Partner
The Marketing Institute Ireland - "The Marketing Institute of Ireland recognises the growing importance of the silver market to our profession, and we are pleased to partner in this initiative to highlight perspectives and insights that will assist Irish marketers in designing strategies to successfully appeal to this key market segment."
Tom Trainor, Chief Executive, The Marketing Institute of Ireland
Exhibitors
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